Brand AI Strategy Workshop
Create a Brand Alignment Scorecard your teams and agencies can use to innovate for ROI and brand value.
The Challenge: AI Can Disregard Your Brand Guidelines
Academic research has a name for it: Moloch's Bargain. When competing for goals like sales or engagement, AI can learn to disregard guardrails — including conventional brand guidelines and lie about it. Your brand's most valuable asset, trust, is at risk from the very tools you're using to innovate.
The Solution: Cross-Functional Governance That AI Systems Can Follow
This workshop brings Legal, Marketing, and Data Science teams together to build a Brand AI Alignment Scorecard—a machine-readable instruction set that codifies your values, regulatory duties, and Responsible AI principles. The process of distilling values and regulations into quantifiable data points also reduces silos and upskills your team.
“We received more practical tips and real-world applicable solutions than I was expecting. I also got answers to doubts I had about our current tools and strategy. It was a great workshop; I learned a lot.”
What You Get: A Governance Foundation for Safe Innovation
Brand Alignment Scorecard - Machine-readable framework that codifies your brand values, regulatory requirements, and Responsible AI principles—creating a safe sandbox where teams can innovate confidently within clear brand boundaries.
Brand-Aligned Measurement Criteria – An evaluation framework to assess ROI decisions and progress against long-term brand health proxies.
Workshop Documentation - Complete guidelines and instructions so your teams can apply the Scorecard independently.
Cross-Functional Governance Language - Shared vocabulary and evaluation criteria across Legal, Marketing, and Data Science.
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This is a strategic session designed for senior leaders from Data, Brand, Marketing, Communications, Corporate Strategy, and the C-Suite. It's crucial to have the decision-makers who define and protect the brand in the room.
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Yes. In fact, that's the perfect starting point. The workshop's goal is to connect your existing, strong brand values to existing data points, creating proxies for brand health that ensure your brand's integrity is maintained as you innovate.
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The primary outcome is transparency for decision-makers and innovators, to mitigate brand risk while enabling faster, safer AI innovation. By aligning your AI usage with your core brand identity, you build trust with customers and create a sustainable competitive advantage.
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Absolutely. Your brand agency is a critical partner, and ensuring they are aligned is key to success. Our process is designed to leverage their expertise in the most effective way through three distinct phases:
Strategic Input Session (Pre-Workshop): We begin by meeting with you and your agency to gather their valuable insights and perspective on your brand's identity and goals.
Core Strategy Session (Client-Only): The main workshop is reserved for your internal leadership team. This ensures a confidential environment for candid discussion and decisive, strategic planning that is unique to your organization.
Agency Alignment & Briefing (Post-Workshop): Once your Brand AI Strategy is finalized, we help you lead a briefing session with your agency. This ensures they are fully aligned with the new framework and equipped to execute on it effectively.